// BLOCK A 01 Classic SEO
Technical foundation, on-page optimization, structured data, performance, local SEO for the canton of Zürich. For visible rankings on Google.
[ Pillar 2 · Visibility ]
Get found — on Google and on ChatGPT.
Classic search engine optimization plus AI discoverability. So your website doesn't just exist — it gets recommended.
[ The situation ]
Search is changing. Most SME sites aren't ready for it.
Two years ago, visibility meant Google ranking. Today customers ask ChatGPT, Perplexity, or Google Gemini — and get direct answers, often without ever clicking a website. Anyone not cited in those answers doesn't exist for those customers.
Classic SEO stays important — Google isn't gone. But anyone building today has to think both.
[ Services ]
Three blocks that work together.
// BLOCK A 01 
// BLOCK B 02 GEO — AI discoverability
Optimization for AI crawlers. llms.txt, clear structured data, FAQ schema, precise content that can be cited by ChatGPT and Perplexity. A new field — I'm already working in it.
// BLOCK C 03 Content & niche strategy
Which topics realistically rank in your industry? Long-tail keywords instead of generics. Content that solves a concrete problem — not generic "content".
[ Audience ]
When visibility is a lever for you.
Visibility work isn't a universal tool. It works when:
- ◆ you want to win new mandates outside your existing network. Referrals carry many SMEs for the first years — at some point they don't.
- ◆ your industry is actively researched by customers (accounting, consulting, therapy, specialized trades). If customers google before they call, you need to be findable.
- ◆ you're willing to wait three to six months for results. SEO and GEO aren't ad campaigns with instant effect. If you need inquiries next week, paid advertising serves you better.
[ Process ]
Audit, plan, build, measure.
// STEP 01 AUDIT Visibility audit
A one-off audit of your current site — technical SEO, content structure, GEO readiness, competitor analysis. Written report with prioritization.
// STEP 02 PLAN Action plan
Based on the audit, a plan with three tiers: what immediately, what in the next 90 days, what later. Each measure with expected impact and effort.
// STEP 03 BUILD Implementation (you or me)
You can implement the plan yourself, or I take it on — as a mandate or individual jobs. Both work.
// STEP 04 MEASURE Measurement and iteration
Monthly reporting (Search Console, GEO citations, lead development). Strategy adjustment every three months.
[ What it costs ]
Audit or mandate — you choose.
// TIER 01 One-off // Visibility audit
CHF 1,500
- ◆ Complete technical analysis
- ◆ GEO-readiness check
- ◆ Competitor analysis (3 competitors)
- ◆ 12-month action plan
- ◆ 1-hour review meeting
Recommended 
// TIER 02 6 mo min.
// TIER 02 6 mo min. // Mandate "Guided implementation"
From CHF 600
/ month
- ◆ Audit included
- ◆ Monthly optimization measures
- ◆ Content advice
- ◆ Reporting and adjustment
- ◆ Minimum term 6 months
// TIER 03 Hourly // Strategy consulting, ad hoc
CHF 200
/ hour
- ◆ If you implement yourself but need advice
- ◆ By phone or on-site
[ Common questions ]
What you're probably going to ask next.
[ FRAGE 01 ]
How long until I see first results?
+ −
[ FRAGE 01 ]
How long until I see first results?
For classic SEO, three to six months for visible ranking improvements. GEO is faster — AI crawlers often index new, well-structured content within a few weeks.
[ FRAGE 02 ]
What's the difference between SEO and GEO?
+ −
[ FRAGE 02 ]
What's the difference between SEO and GEO?
SEO optimizes for classic search engines like Google. GEO (Generative Engine Optimization) optimizes so that AI tools like ChatGPT and Perplexity use your content as a source. Both are needed today.
[ FRAGE 03 ]
Do you guarantee top rankings?
+ −
[ FRAGE 03 ]
Do you guarantee top rankings?
No one can seriously guarantee that — anyone who does is selling risk as a certificate. I guarantee solid craft and transparent measurement. Rankings follow — when the conditions are right.
[ FRAGE 04 ]
What if my competition also does GEO?
+ −
[ FRAGE 04 ]
What if my competition also does GEO?
Exactly the reason to start now. Right now about 86% of SME websites aren't optimized for AI tools. Anyone who starts in the next twelve months has a measurable lead. In three years it'll be standard.
First call about visibility.
You tell me where you stand today. I tell you honestly what's realistically achievable — and whether an audit or a mandate makes more sense.
Book a call →