Honesty over flattery.
I say what I think — even if you don't want to hear it. If an idea won't work, I say so. If a project is outside my expertise, I say so. After a conversation, you should know where you stand — not what you wanted to hear.
[ About · Hinwil ZH ]
Christian Held — fullstack developer with fifteen years of experience, based in Zürich Oberland.
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// Photo N° 01
Christian Held — the AI guy from Hinwil
[ Personal ]
I'm Christian Held, born in Germany, living for years in the canton of Zürich, in Hinwil. My wife Franziska runs physiotherapy practices in the Oberland — which means I see firsthand what an SME owner deals with every day. That perspective shapes how I work.
Before Heldwerk I worked fifteen years as a software developer — many years as a fullstack developer at different tech companies, with a focus on web applications and AI integration. HeldChat, the Heldwerk product, is the direct consequence of that experience: an AI chatbot that doesn't hallucinate — because I've learned what happens when it does.
[ Motivation ]
Over the past years I've watched SMEs struggle with digital infrastructure — and how little effort it would take to do it right. But they rarely get it right. Instead they get agencies that sell more than they deliver. Or freelancers who disappear after the project ends.
Heldwerk is my attempt to do it differently. A workshop you can reach personally. Fixed prices, clear deliverables, no vendor lock-in. I can't do this for everyone — but for the SMEs who want it, I can do it right.
[ Stance ]
I say what I think — even if you don't want to hear it. If an idea won't work, I say so. If a project is outside my expertise, I say so. After a conversation, you should know where you stand — not what you wanted to hear.
AI, GEO, SaaS — those aren't buzzwords, they're tools. I build things that work, not things that sound good.
I don't explain technology to impress. I explain it so that you understand what you're getting, what it costs, and what it does. Hiding complexity is arrogance. Translating it is respect.
When I commit to something, I deliver it. No "something came up", no disappearing after the project ends.
I don't build clients who need me because they can't get out. I build clients who choose me because I'm the best fit. Anyone who wants to leave, can — and tends to come back anyway.
The technology landscape is changing faster than ever. Anyone who stops learning becomes irrelevant within two years. I deliberately invest time in things I can't do yet — and bring that drive into client projects.
[ Boundaries ]
A workshop is defined by what it doesn't do. So you know whether I'm the right fit:
[ Where I am ]
I'm based in Zürich Oberland — Hinwil, Wetzikon, Uster. In-person meetings in this region and in the city of Zürich. Remote across Switzerland, with a focus on German-speaking Switzerland.
Languages: Standard German in written communication, Swiss German in understanding (German native, Swiss German passive). English fluent for technical communication.
If you've read this far and think "that fits" — write to me. A first conversation takes thirty minutes and costs nothing.
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